In September 2022, Fort Myers and its surrounding areas were devastated by Category 5 Hurricane Ian. We recognized that while many travelers desired to visit or return to the greater Fort Myers area, their readiness to do so varied during hurricane recovery efforts.

That’s why we launched a network of nine webcams in 2023 that allowed visitors to our website to virtually drop in and see for themselves the parts of our destination that were open and ready to welcome them. The webcams were an integral part of our “My Fort Myers” recovery campaign allowing visitors to reconnect with the destination, feel as if they were “in the know” in terms of where we were in recovery and reignite visitors' passion for the destination. While our recovery campaign messaging was telling travelers that we’re ready to welcome them, the webcams validated this claim in that “seeing is believing,” helping the destination feel more tangible in a digital world.