While many travelers have a desire to visit or return to the greater Fort Myers area, their readiness to do so varies in the wake of Hurricane Ian. Though the scenery in some areas might look different post storm, many people still have very strong and nostalgic feelings about our islands, beaches and neighborhoods.

The My Fort Myers campaign was designed to tap into the emotional attachment and fondness people have for our destination and, by doing so, reignite their passion and commitment to visiting. As a result, the campaign is centered on personal testimonials from visitors and residents who can speak firsthand about the human connections and great memories they have made here.