The new marketing campaign was designed around the idea that people want to find moments when they can let go of everyday stressors and prioritize their well-being, with the underlying premise being that when you reclaim your sense of being present, you can follow what feels right.
This campaign uses emotion and humor to connect with consumers. With short attention spans in mind, we created five 15-second videos based on five key feelings. Find each feeling below.
Do you wish to get closer to nature and the ones you love?
Do you wish to be fully present in the moment?
Do you want to let loose and have fun?
Are you eager to discover new possibilities?
Do you want to look forward to whatever comes your way?
